A chat with Spike Jones, Word of Mouth director at WCG Group.
If we talked to people like advertisements talk to them, they’d punch us in the face.
Google Project ReBrief: Reimagining Classic Ads with Web Technology
There is no question in my mind that the below video SHOULD be required viewing for anyone in the advertising industry. This video was the primary impetus for the Google SXSW talk, entitled Art Copy Code, where Google asks how we can reimagine advertising without the boundaries of traditional ads, whether that’s the printed page or the screen.
Notes from the Elon Musk Keynote Interview at SXSW
Moderated by Chris Anderson, Elon Musk is talking space travel, electric vehicles, and innovation.
Here are some of my thoughts on Musk’s very, very disruptive life.
Implications of Facebook Graph Search
For a marketer, Google expresses intent, but Facebook Graph Search expresses relationships. It tells you how users interact with their social networks: all of the apps, all of the likes, all of the brands people and their friends engage with. Graph search allows marketers to understand who you know and what your interactions are with those people, things, or brands.
We’ve done articles on Facebook Graph Search before, but since it hasn’t been made available to the public yet, there’s a lot of speculation on what its benefit to marketers will be once it’s fully rolled out.
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How PBS Capitalized on Romney and Big Bird
A recap of an SXSW talk about how PBS listened, then reacted, to Mitt Romney’s comments about cutting funding for PBS.
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What Marketers Should Ask Themselves About Social
Presented by Jeff Dachis at OMMA, who cover online media and advertising, notably social media. Jeff leads one of the biggest social media solutions in the world, Dachis Group. He made his name in digital where he was the founder of Razorfish.
This article is going to focus on some of the newest opportunities in online social media and how buyers are integrating them. One of the themes we’ll hear today is the change from raw metrics in social media to deeper, real relationships. It’s a change that means social media is growing up. How do we use meaningful metrics and move beyond some of the simple metrics we’ve used before?
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Experiences with Digital and Social Media in the Health Insurance Industry
Big Data vs. Big Regulation in the Quest for Consumer Loyalty. A chat with Andy Hetzel, VP, Corporate Communications, Blue Cross Blue Shield of Michigan.
Question of the day: how is data regulated in the health insurance industry, and how does this protect you and your private information? How can health care and big data come together to benefit personal health?
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How Obama for America Used Big Data (Interview with Digital Director of OFA)
90% of all data has been created in the last two years. What do we do about all of the information we have now? What are the challenges? What are the opportunities here? This question has huge implications for advertising, marketing, and even politics.
To answer this question, we sat down with Ashley Bryant, the former State Digital Director for Obama for America, Ohio, Grant Reeher, a professor of Political Science at the Maxwell School at Syracuse University, and Paul Morarescu, an associate professor at the iSchool at Syracuse University. Watch the video stream of the event here.
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Edison: America’s First Serial Entrepreneur
If we were to compile a list of all the entrepreneurs we respected, it would feature names like Zuckerberg, Cuban, Bezos, Jobs, Gates, Walton, and Ford. To pick a “best entrepreneur” from among these names is rather arbitrary and a little dishonest, because each excelled at his core business. Of course, if we were to find someone who excelled at everything, who had more than 1,000 patented inventions, many of which he successfully monetized, we might feel a little more comfortable calling him the greatest entrepreneur ever.
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