In an article posted on the 22nd of March, a guest poster on AdLand.TV, Kidsleepy, a Creative Director at “a global advertising agency” (Just like Alicia Keys?), claims that brands are being hoodwinked by the likes of social media professionals and that using social media is a complete waste of money.
In the advertising world, it’s always more powerful to know something than it is to have an opinion. I am posting to confirm that I KNOW this guest author’s OPINION is wrong.
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Your presentation will have two parts to it, the presentation itself and the “Appendix,” which are slides that you show after your pitch has concluded while you are being asked questions. The presentation itself can not be longer than ten slides, but the appendix can be as many slides as you would like.
Seth Gitner, from the W2O Group, talks to us about how we can use social media analytics to make changes to a brand’s messaging.
First question to answer is what things are NOT Analytics:
A chat with Spike Jones, Word of Mouth director at WCG Group.
If we talked to people like advertisements talk to them, they’d punch us in the face.
There is no question in my mind that the below video SHOULD be required viewing for anyone in the advertising industry. This video was the primary impetus for the Google SXSW talk, entitled Art Copy Code, where Google asks how we can reimagine advertising without the boundaries of traditional ads, whether that’s the printed page or the screen.
Moderated by Chris Anderson, Elon Musk is talking space travel, electric vehicles, and innovation.
Here are some of my thoughts on Musk’s very, very disruptive life.
For a marketer, Google expresses intent, but Facebook Graph Search expresses relationships. It tells you how users interact with their social networks: all of the apps, all of the likes, all of the brands people and their friends engage with. Graph search allows marketers to understand who you know and what your interactions are with those people, things, or brands.
We’ve done articles on Facebook Graph Search before, but since it hasn’t been made available to the public yet, there’s a lot of speculation on what its benefit to marketers will be once it’s fully rolled out.
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A recap of an SXSW talk about how PBS listened, then reacted, to Mitt Romney’s comments about cutting funding for PBS.
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