WCAG 2.0 provides easy implementation of web accessibility guidelines like the W3C’s WAI 2.1. No design changes are necessary to use the software, and reaching an additional 5% to 10% of the population will show immediate improvements to your traffic and revenue and increase customer satisfaction.

WCAG 2.0 is a solution for implementing web accessibility guidelines to help disabled individuals navigate your website. With WCAG 2.0, you can easily increase revenue between 5% and 10% as you improve website traffic by reaching out to individuals with disabilities that make it difficult to use a mouse.

Benefits of Web accessibility include…

  • Improve website traffic by reaching an additional 5-10% of the population
  • Easy installation, no need to change design
  • Users can navigate and surf without a mouse, using only a keyboard.
  • Supporting accessibility is good for business

WCAG 2.0 enables website owners to easily incorporate assisstive technology into their website in order to enable their visitors to surf the website by using only the keyboard. This makes the website more accessible and especially helps to comply with WAI Guideline 2: Keyboard Navigation. The use of the keyboard to control the mouse pointer allows an individual for whom mouse use is limited or impossible to fully interface with your site’s existing design.

Easy Implementation of Web Accessibility Guidelines (WAI 2.1)

While it’s true that HTML 4.0 and later provide some level of implementation of the WAI 2.1 guidelines through the use of “keyboard-enabled” anchors and form controls, implementing this guideline according to the W3C’s recommended implementation would require a change to every link and form of your page.

Implementation of the web accessibility guidelines is far simpler with WCAG 2.0. Simply implement the WCAG 2.0 recommendations and start improving the accessibility of your site for individuals with disabilities.

No Need to Change Design to Improve Website Traffic

Other accessibility solutions require extensive programming or design in order to create an accessible website. Many out-of-the-box solutions require major interface changes. WCAG 2.0 gets rid of the clutter and the work required by other solutions to make your site accessible. No matter what design options you’ve selected, whether Ajax, HTML, CSS, or Java, WCAG 2.0 can interact with your forms, links, and other elements of your site as if your user was moving a mouse pointer. There’s no need to change site design to improve website traffic – WCAG 2.0 just requires a minor code update that your Web developer can do by consulting the documentation.

The Advantages of Accessibility

Making your website more accessible has real benefits to your business or organization in terms of ROI, legal obligations, and social values.

Accessibility Software is the Key to Improving Website Traffic

With the disabled population accounting for between 5% and 10% of total Internet traffic, you can’t afford not to use accessibility solutions like WCAG 2.0. And this number is only growing as the Internet generation ages. In a survey conducted by the AARP of individuals over 50, 42% said they have been using the Internet for more than ten years and are seasoned, regular Internet users. 74% of seniors report using the Internet daily. The age of technically-savvy seniors is here, and their ability to use your site represents a vital increase to your website traffic and revenue.

Improve Website Traffic With WCAG 2.0 to Increase Your Revenue

Most web developers and eCommerce sites aren’t aware of the percentage of their website traffic that visits the site and leaves due to accessibility issues. These show up as bounces in the Web traffic which is muddled by bounces due to other reasons – a misclicked link, individuals who are looking for free solutions, tire-kickers and those shopping around for solutions . The truth is that many of these bounces are simply due to individuals with disabilities that cannot operate the website due to it’s lack of accessibility support. Following web accessibility guidelines can improve website traffic and directly converts into more bottom-line revenue.

WCAG 2.0 Helps Fulfill Your Legal Obligations

Thanks to human and civil rights legislation, there is a growing awareness of the rights of individuals with disabilities. The Supreme Court has, in the past, made it clear that providing accessibility options to disabled individuals in the form of wheelchair ramps, etc, is a civil rights requirement. To make Web accessibility compliance more salient, several groups have instigated lawsuits against major corporations to force compliance with the needs of disabled individuals regarding Web accessibility.

Support Inclusive Social Values

Disabilities are pervasive, but disabled individuals are often marginalized. Website owners have a social imperative as technology innovators to bring causes like accessibility to the forefront of media and technology. Not only is supporting web accessibility good for the world around us, but it can form the basis of a great PR campaign as well. Helping individuals who already have hard lives is important, and society is rewarding websites that go the extra mile to help people.

How To Make Your Website More Web Accessible

The W3C Web Consortium has released guidelines for web accessibility under the Web Accessibility Initiative and the Web Content Accessibility Guidelines. Some of these guidelines include:

  • Providing redundant auditory and visual information for hearing-impaired or sight-impaired users. Although a number of Web users are not able to use images, sounds, movies, and applets because of a visual or hearing impairment, they can continue to use pages that include the same information presented in a text format. For example, complex charts should be captioned and explained via text, audio samples should be transcribed, and videos should be closed-captioned. The power of text equivalent lies in their ability to be rendered in a number of different, accessible options, like braille displays or speech synthesizers. In videos where body language, written text (whiteboard), or other visual cues are heavily used, accompanying audio or text information should convey the same information to the user.
  • Avoiding a reliance on color, for color-blind individuals. Many individuals are unable to distinguish between colors when making a selection, so avoid relying on color as a primary means of conveying information. Be sure that your text and background include enough separation in hue that the text can be readable, as well.
  • Providing clear navigation mechanisms. Clear and consistent navigation is key for individuals with blindness or other impairments, but it also benefits individuals without disabilities as well.
  • Ensuring that documents are clear and simple, using at least 12-point size fonts. Using a consistent page layout and easy-to-understand language can benefit all users, especially individuals with learning disabilities, below-average literacy, or users whose first language is not English. Clear language means effective communication. Webmasters should also be aware that clear and simple language is easier to understand when viewed through assistive devices like text-to-speech synthesizers or braille readers.
  • Minimizing the use of blinking images and animation. Blinking images and animation are typically poor design, and removing any non-vital blinking text is good for usability among the whole population.
  • Implementing keyboard-only navigation for individuals who find mice hard to use. WCAG 2.0 can help. Our user-friendly and easy-to-implement solution provides a unique solution to keyboard-only navigation by allowing users to move the mouse with the arrow keys and click links with the “Return” key.

WCAG 2.0 Creates Keyboard-Only Web Usage

After implementing WCAG 2.0, your website’s users will automatically be able to use their keyboard to navigate, rather than their mouse. Implementation requires no additional plugins, add-ons, or extensions for the user’s browser, only a gentle reminder that the website is keyboard-enabled.

Online Difficulties Faced by Individuals with Hand or Finger Disabilities

WCAG 2.0 can help people who suffer from limited control or use of their hands when surfing the Internet. Elderly people, or those who are unable to precisely control a mouse, face a number of difficulties in controlling and managing Web navigation. The lack of the accurate hand and finger control needed to properly use a mouse negates its advantages, causing the surfing experience to suffer and making the use of your website frustrating.

The inability to use a mouse can afflict anyone. Following are several disabilities, both permanent and temporary, that preclude the use of a mouse for navigating a website.

  • Age-related degeneration of muscles, nerves, joints, or fine motor skills.
  • Cerebral palsy and other brain and nervous system disorders.
  • Physical disabilities due to nerve damage, arthritis, or degenerative disorders.
  • Physical disabilities due to injury.
  • Partial or full blindness.
  • Recent surgery on the hands or wrists.
  • Stroke or other physical cognitive impairment.
  • Loss of limb(s).

When these users find a site frustrating to use due to a requirement of precise mouse control, they are likely to leave and search for a more accessible website, resulting in a lost customer.

The WCAG 2.0 technology enables browsing with the help of keyboard shortcuts, eliminating the need for a touchpad or mouse. Simply by using the keyboard, a user can navigate your site without difficulty.

Increasing Accessibility Provides Real Revenue

By increasing the number of users who are able to buy your product or use your website, serving an estimated 5% to 10% of the population, your site will be easier to use when navigating or making purchases. Baby boomers are getting older and the number of people using the Internet in this age group is increasing, and these individuals have spare time and money. Research is showing that they are spending more and more every year online.

Additionally, a new generation of elderly individuals that are web-savvy are inevitably seeing the results of age-related decline. Installing WCAG 2.0 captures the missing money from individuals who were previously unable to browse your website. The unfortunate fact is that Web developers rarely think of these users, but it represents a real, spending demographic.

The Increase in Web-Savvy Users with Disabilities Due To An Aging Population

Both the age of the population and the use of the Internet are growing at extraordinary rates within the United States. Studies of demographic characteristics of the U.S. population suggest that the population is growing older. A major reason is that the baby boomers – the generation who is born between 1946 and 1964 – are growing older. The over-65 group represents about 13% of the total population, which is equal to an estimated 38 million people (U.S. Census Bureau).

An Increase in Internet Usage Among Seniors

In the last few years, the number of seniors actively using the Internet has increased by more than 55 percent, from 11.3 million to 17.5 million active users between 2004 and 2009. Not only are more people 65 and older heading online, but they are also spending more time on the Web. Time spent on the Internet by seniors increased 11 percent during these same five years, from approximately 52 hours per month in November 2004 to just over 58 hours in 2009.

According to a survey that checked the income of seniors who requested health information over the web, 43% have an annual income of 50,000$ or more, and 32% have an annual income of 20,000$-49,000 $. This is a demographic that is actively pursuing eCommerce and making purchases regularly on the Web, but without accessibility solutions like WCAG 2.0, these individuals are limited in their ability to consume your products and services.

Why Elderly Users Need Better Web Accessibility Standards

As the elderly are subject to certain physical, cognitive, and mental impairments that come with age, their ability to use the Internet and enjoy the variety of the services that the Internet offers is limited due to those impairments. In order for elderly people to make an effective use of the Internet, they need a website to be designed according to both accessibility and usability guidelines . When your website meets these standards, you’ll start reaching a demographic of whose value your competitors have not yet realized.

WCAG 2.0 implementation is easy to use for seniors. Simply using the keyboard allows the user to navigate as if they were using a mouse.  Users of a website that has implemented WCAG 2.0 will enjoy a simple and friendly experience. They will be able to do different Internet activities in a way that matches their physical and sensory abilities. They will feel better and more competent to use the Internet. They will enjoy a better experience of using the web, ease of use, and better access to services.