Yesterday, GM announced that they were no longer going to be displaying ads on the Facebook platform. Before we blame Facebook for GM’s marketing effectiveness, were they doing it right, and were they measuring it right?
Most retail dealers still don’t get Facebook marketing; pushing your inventory feed to your business page doesn’t work & users don’t want to see that. Sharing real activities, connecting with users & providing service/parts special offers can create more awareness, improve loyalty & drive additional traffic.
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I’ve been an industry leader before, exploring topics on the cutting edge of applying mathematics and game theory to heads-up poker in my article on better than nash equilibriums. It’s always a rush to work out the solution to new problems that change the way the game is played.
Today, I’m happy to announce I’ve just created the same revolution in Internet Marketing with my soon-to-be-published white paper on the cutting-edge topic of attribution modeling. In the paper, we formulate a system that any company could have developed in-house for <$5k to better track their advertisements through advanced analytics. The ONLY other company on the market with this product is Google Analytics Premium, which retails at $150,000 a YEAR, a price that could only be afforded by the Zappos and Amazons of the world.
You’ll be able to read part of the whitepaper in the June issue of Qualia, so make sure you get on the mailing list.
This amazing infographic shows the power of social media to reach moms.
Now for your daily dose of fremdschämen (a sister-word of schadenfreude meaning the vicarious feeling of watching something embarrassing happen to someone else).
Just take a look at Walmart’s latest snafu, a combination failure of what must be an overseas creative team and a lazy or incompetent copy editor, the most appalling copywriting ever created by a multinational, public company.
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